Stöckli

At the same time, they changed its vending practice to selling directly to customers; as a consequence they were excluded from the “Swiss Ski Pool” (an association of specialised shops) with the result that they could not supply the Swiss racing teams (until 1994). In the 60’s they patented (CH407 836 &CH408 734) covering steel crampon respectively skis with inclined borders.

 

The first Stöckli skis raced in the World Cup were in 1991 by Marco Büchel, member of the Liechtenstein Ski Pool. Meanwhile, they won many international races with the “Laser” SL, GS, SG & DH models with Didier Plaschy, Urs Kaelin, Ambrosi Hofmann, Andrej Jerman, Fabiene Suter, Alois Mani, Mike Smith, Ashleigh McIvor (CAN), Tina Maze (SLO), Audun Gronvold (NOR) including 2 medals at the World Ski Championships in GarmischPartenkirchen (2011) and 5 at the Olympic in Vancouver (2010). In 1998, Stöckli launched the “Stormrider”, their first Freeride ski, developed and promoted with Dominique Perret, who at Mount Alberta, Canada, established a world record negotiating 120,000 m difference in elevation within 14 hours. In 2000, the company founded the “Stöckli Bike Team”, highly successful in Marathon, Cross-country, XTerra, iXS and Triathlon. They won their first Downhill World Cup ski race in 2007. The same year, the company changed to “Stöckli Swiss Sports AG” and the logo to. At present, they have 14 chain stores in Switzerland and are represented in 31 countries.